The search engine environment is experiencing a significant transformation, fueled by the increasing popularity of “zero-click” results. Users are ever more finding answers directly within the search results page, without needing to visit to external pages. This development presents both challenges and opportunities for publishers and content c

The landscape of search engine optimization has become a constantly evolving domain. With the rise of artificial intelligence and machine learning, a new frontier is emerging: generative engine optimization (GEO). GEO leverages the power of generative AI models to develop dynamic, highly relevant content that responds to user search intent in real-

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